Revitalize Broadway Avenue business district

By implementing these strategies, Burlingame can work towards revitalizing the Broadway Avenue business district, making it a more attractive destination for both residents and visitors, and ensuring that the community has easy access to a diverse range of quality goods and services.

Improve parking management:

  • Optimize existing parking spaces by implementing smart parking technologies to help visitors find available spots easily.
  • Consider adjusting parking rates and time limits to encourage turnover and accessibility for customers.
  • Explore the possibility of adding more EV charging stations, as Parking Lot Y already has 6 dual cord EV charging stations.

Enhance pedestrian experience:

  • Improve sidewalks and crosswalks to make the area more walkable and inviting.
  • Add street furniture, public art, and greenery to create a more attractive environment.

Diversify business mix some more:

  • Attract a variety of businesses that cater to different needs, including retail, dining, services, and entertainment options.
  • Offer incentives or support for local entrepreneurs to open new businesses in vacant storefronts.

Implement facade improvement programs:

  • Provide grants or low-interest loans to business owners for upgrading their storefronts to create a more cohesive and appealing streetscape.

Organize community events:

  • Host regular events like street fairs, farmers markets, or outdoor concerts to draw people to the area and showcase local businesses.
  • Improve public transit connections:
  • Work with local transit authorities to enhance bus or shuttle services connecting Broadway Avenue to other parts of Burlingame and nearby cities.

Create a distinct identity:

  • Develop a branding strategy for the Broadway Avenue district to differentiate it from other commercial areas in the region.

Implement a "Shop Local" campaign:

  • Encourage residents to support local businesses through marketing initiatives and loyalty programs.

Leverage technology:

  • Help businesses establish an online presence and explore e-commerce options to complement their physical stores.

Improve signage and wayfinding:

  • Install clear, attractive signage to help visitors navigate the district and discover local businesses.

Encourage outdoor dining:

  • Streamline permitting processes for outdoor seating to create a more vibrant streetscape and support local restaurants.

Implement safety measures:

  • Ensure adequate lighting and consider increased police presence or community safety programs to make visitors feel secure.

Collaborate with property owners:

  • Work with property owners to fill vacant spaces and potentially offer short-term or pop-up leases to test new business concepts.